Through an array of diverse candidates with ever-evolving style, her mission has always been inspiring girls to play, dream and lead. These practices help girls overcome their fears regarding leadership. The brand is partnering with She Should Run, a nonpartisan nonprofit that offers guidance and support to women thinking about running for office. We link your email address with other information we have, including automatically collected information and information we receive from and share with 3rd parties, to manage our business, offer personalized offers and ads, and better serve you. Their figures are trim and slim. And yes, she’s run for president a few times before. Today, Mattel unveiled the Barbie 2020 Campaign Team, a doll set and a full marketing program that highlights the importance of using your voice to vote and shows girls how to run a campaign. European Doll Brand, I’m A Girly, Comes to the U.S. TAKE A TRIP TO HALLOWEENTOWN WITH ‘TNBC’ REACTION FIGURES, THESE ENAMEL PINS REALLY CAPTURE THE FEELING OF 2020, COULD MONOPOLY *BE* ANY MORE EXCITING? Barbie has had a long history of career paths meant to inspire young girls. “Where’s the Communications Director Barbie?” tweeted Justine Sanders. “With less than a third of elected leaders in the U.S. being women, and Black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices. All photographs, logos and artwork are the property of their respective owners. Barbie has a long history of showing girls they belong in positions of power. The set is available at major online retailers starting today for $39.99. ©2020 Mattel. Shop the Campaign Team collection to inspire future leaders through play. And that’s sort of the problem. She’s been a doctor, a chef and a polar marine biologist. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. Barbie enters the race on the first all-female ticket. Barbie runs for office again, partnering with The White House Project for the first time. When he looked at Barbie’s campaign team, he wasn’t upset to see that men were missing. Barbie Launches Campaign Team with Candidate, Campaign Manager, Fundraiser & Voter Dolls. You can be a candidate, campaign manager, campaign fundraiser and voter with the Barbie Campaign Team Giftset! You can role-play how to give a speech. Barbie makes her political debut with her first ever presidential run. At least one former finance director didn’t care that her job title got lost in translation. With the HELP HER LEAD curriculum, powered by Barbie, She Should Run provides adults with resources to start a conversation about leadership with a girl in their life. Barbie campaigns to inspire girls with a fifth run for office. With the presidential election coming up soon, 2020 is a big year for voting and Barbie is throwing her hat in the ring. They just wanted to remind everyone, including any little girls who might be listening, that campaigning is the opposite of glam. In fact, Barbie has run for office seven times herself since 1992. The Toy Insider is an editorial site that receives free samples from manufacturers, but all editorial opinions are their own. Their roles are diverse. “I saw myself in fundraiser Barbie,” right down to the long blonde hair. Review our. If campaign Barbie wants to win, she needs a bigger staff. All Rights Reserved. She can join you in fundraising or volunteer efforts. She writes and Instagrams for the Toy Insider and the Pop Insider, and contributes to the Toy Book. Outside of toyland, campaigns don’t seem so shiny. Her style has evolved, but her mission has always been inspiring girls to play, dream, and lead. She might throw on some mascara if there’s a Zoom call, but there’s no chance for a full face of makeup. Tax, shipping costs, and discounts will be applied during checkout. Families can download additional resources here, including play ballots, prompts for girls to write their own campaign speeches, and other educational activities. Show full articles without "Continue Reading" button for {0} hours. Today, Mattel unveiled the Barbie 2020 Campaign Team, a doll set and a full marketing program that highlights the importance of using your voice to vote and shows girls how to run a campaign. Her style has evolved, but her mission has always been inspiring girls to play, dream, and lead. Download activity sheets to spark a conversation with your future leader. Barbie adds a fourth candidacy to her storied resume. For a complete list of eligible products, visit Why does everyone’s hair look so good? The set features dolls of different ethnicities, including a Black candidate, to show all girls that they can rock leadership positions. “Since 1959, Barbie has championed girls and encouraged them to be leaders whether in the classroom, community, or someday, of the country,” Lisa McKnight, SVP and Global Head of Barbie & Dolls, Mattel, said in a press release. Review our, Sign up to get news and offers from Mattel's family of brands. With seven candidacies since 1992, Barbie is no stranger to the campaign trail. Barbie 2020 Campaign Team dolls feature Black female candidate . See more at, For general inquiries, email July 28, 2020. She Should Run also participates in the Barbie Dream Gap Project and Help Her Lead, a course designed to inspire young girls to build political leadership ambition with help from adult role models.


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